A Small Town.
A Big Dream.
The story behind the sparkle.
Thoughtfully designed jewelry, rooted in love, created for confidence, and made to be worn every day.
Worn with confidence. EST. 2018
Hi, I'm Brooke.
I'm the founder of Chloe + Lois, a jewelry brand built on one simple belief: you shouldn't have to spend a fortune to look and feel your best.
My story began in Amsterdam in February 2017, shortly after getting engaged. While planning my wedding, I was searching for beautiful, high-quality earrings for myself and my bridesmaids—pieces that felt special without the extravagant price tag.
I couldn't find exactly what I was looking for.
So, I decided to create them.
What started as a personal project became something so much bigger. In 2018, Chloe + Lois was born.
Jewelry That Makes
You Feel Something.
I believe jewelry should be more than something you save for special occasions.
It should be something you reach for on an ordinary Tuesday. Something that makes you feel a little more polished, a little more confident, and entirely yourself.
That's why 925 sterling silver is at the heart of Chloe + Lois, with beautiful gold-plated options that bring an elevated look to everyday style.
Because feeling beautiful should never be out of reach.
+
Lois A NAME WITH MEANING
Rooted in Love.
Chloe + Lois is named after two very special parts of my life: my beloved grandmother, Lois, and my Yorkshire Terrier, Chloe.
Both held an extraordinary place in my heart. Naming my business after them was a way to carry a little piece of that love into everything I create.
Their names are a daily reminder that the most meaningful things in life are rooted in love, connection, and the memories we carry with us.
More than a name. A piece of my heart.
Big dreams. HUDSON VALLEY, NEW YORK
Still Dreaming Big.
Today, I'm still building Chloe + Lois from the Hudson Valley in Upstate New York.
I'm also a wife and a mother of two, navigating the beautiful, unpredictable adventure of motherhood and entrepreneurship.
My business has grown and evolved in ways I could never have imagined, but the heart behind it remains exactly the same.
I believe in thoughtful design, quality over quantity, and the power of a woman who isn't afraid to chase a big dream.
And I'm just getting started.
Thank You for
Being Here.
Every order, every kind message, every review, and every woman who chooses to wear Chloe + Lois means more than you could ever know.
When you support Chloe + Lois, you're supporting a small, woman-owned business and a dream that started with one simple idea.
I'm so grateful you're part of this story.