Inspired by her grandmother Lois and named after her late Yorkshire Terrier Chloe, Brooke built Chloe + Lois on love, legacy, and the power of a great piece of jewelry.
IT ALL STARTED WITH A PAIR OF EARRINGS
What started as a search for the perfect wedding earrings quickly turned into Chloe + Lois—a jewelry brand inspired by my lifelong love of sparkle, something my late grandmother, Lois, passed down to me. Just after getting engaged, I came across a pair of earrings in Amsterdam that caught my eye and sparked an idea. When I couldn’t find the right gift for my bridal party, I started sketching my own designs—and that’s when everything began to fall into place.
A LOVE FOR STERLING SILVER + VERSATILITY
At the heart of Chloe + Lois is a passion for high-quality sterling silver jewelry that’s affordable, timeless, and made to last. Each piece is designed to be as versatile as the women who wear them—from workdays to weekends, special events to everyday errands.
FROM SIDE HUSTLE TO SPARKLING BRAND
At the time, I was working a corporate job that didn’t inspire me. A chance conversation with a friend opened the door to learning the design process and finding a manufacturer. I used a sales bonus to fund my first collection—and never looked back
WHAT'S IN A NAME?
Chloe + Lois is named after two very special parts of my life—my sweet Yorkshire Terrier, Chloe, and my grandmother, Lois, who passed down her love for all things sparkly. Their names represent the heart of the brand: connection, confidence, and joy.
OUR MISSION
We believe jewelry should do more than look good—it should make you feel amazing. Chloe + Lois is here to empower women through stylish, confidence-boosting jewelry that sparks compliments and celebrates your personal style.
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