Why? because my Grandmother Lois said so.

Hi, my name is Brooke and I am the founder of Chloe + Lois. My Grandmother, Lois gave me my love for jewelry at a very young age. She's the reason I never leave the house without a little bit of sparkle on, and the reason I believe that jewelry has the power to transform your mood and boost your confidence.

This stylish endeavor was born out of a desire to do more and be more. I started my line in late 2017 shortly after my Husband and I got engaged in Amsterdam, The Netherlands (my favorite place in the world!). Literally the day after we got engaged I set out on a quest to find the perfect earrings for me and my bridesmaids to wear on my big day. I had three non-negotiables: the earrings had to be unique, excellent quality, and functional. I'm pretty particular and I couldn't find exactly what I was looking for. As a result, I embarked on the journey of creating a jewelry line that is characterized by high quality, affordability, and suitability for everyday wear.

Chloe + Lois is designed in the heart of New York's idyllic Hudson Valley. While Chloe + Lois may appear like a large operation, it is, in fact, a small, family-owned business with a lot of heart. All pieces are designed with love in Upstate New York, and ship direct from our headquarters in Hyde Park, New York.


Lois is my late Grandmother who my family lost to Cancer in 2011. Chloe is my late yorkshire terrier who lived an amazing 18 years beside me. We lost Chloe July 6th 2023. Their spirit and memory lives on through every piece of jewelry that I create.